The Gujarat Tourism Board is busy studying a new Tourism Policy. This Tourism Policy proposed by the TFCI (Tourism Finance Corporation of India) expects to address the major growth issues concerning tourism in Gujarat state. According to Gujarat Tourism Secretary – Vipul Mittra, this new policy will take care of the various issues including fiscal incentives, taxation, prohibition, land banking and so on. He also hopes that this policy will prompt the state government to ease the liquor permit system in Gujarat.
The bigger parts of this new Gujarat tourism policy is that the government might also consider building hotels at select tourist places in Gujarat. So, we can expect a mushrooming of beach resorts in this beautiful beach state of India where serving liquor will not be an issue. This policy comes as a part of promoting rural and heritage tourism in Gujarat. Mittra also expects to develop the Rann of Kutch as an active tourism destination to boost up Gujarat tourism. In fact one such project is already on its making in the Rann.
 To bring in more dimensions in Gujarat tourism, the policy also mentions introducing cruise tourism in the state. The Gujarat tourism department hopes to tie up with major sea port operators to set up cruise tourism landing facilities at the major ports. According to the latest developments, several private cruise operators have already approached the Gujarat tourism department expressing their interest in flagging off cruise tourism operation from the coast of Gujarat.
Furthermore, to give an enhanced boost to Gujarat tourism, the policy also mentions the establishing of three more state-level Institute of Hotel Management (IHM) within the state in Patna, Baroda and Surat to improve the hospitality sector. The Gujarat tourism board plans to launch aggressive marketing campaigns to project the state as an irresistible travel destination for the international and domestic tourists alike. Looks like a huge makeover is on the make in our beloved beach state – Gujarat! | 
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